Bruce Lee playing Disney crossy Road gif8/28/2023 ![]() Let’s take a look at some of their bold claims: Yesterday’s Apple event was 2 hours of hyperbole, permeated with a pinch of interesting announcements, but generally saw the company doing what was expected of them and nothing more. While no good idea is left to go to waste in this industry, with company’s cherry-picking ideas from one another at will and doing so without so much as a “thank you,” what we witnessed during the course of yesterday’s San Francisco event was an Apple that didn’t particularly have many new ideas of its own, and rather than march headfirst into a bold new generation as they have done countless times before, they instead announced reasonable improvements to their existing lines of hardware, many of which outright snagged previously existing ideas from other companies. So now that I’ve let what was 2 hours of a barrage of tech news sink in, I am left somewhat baffled as to the direction Apple – a revolutionary company that under the tutelage of Steve Jobs guided the tech industry into a new, far more accessible era – is headed in. It’s a Hellish nightmare, and means that I don’t adequately have enough time to formulate anything closely resembling an opinion regarding the hardware/software they’ve announced until the next day when the dust has settled. ![]() ![]() I know that, on that particular day, I will be spending hours with my eyes transfixed on my iPhone, because Apple insists on only broadcasting these events through iOS, desperately putting every snippet of news emanating from the event online and hoping that while I’m reporting upon the new smartphone, tablet or wearable they’re unveiling, they don’t suddenly bring Tim Cook onstage to announce something more exciting, therefore forcing me to drop everything and focus on that instead. As Crave’s tech editor, whenever an Apple event is announced a sinking feeling washes over me.
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